Arkreach - AI-Powered PR Analytics Delivered by Quick Brown Fox

AboutThe Client

Arkreach, a SaaS startup, aimed to disrupt the $4.4 billion PR analytics market by providing AI-driven PR measurement and media planning solutions. However, they faced challenges in executing their vision at an enterprise scale, needing a strong technical partner to build a scalable, AI-powered platform.Quick Brown Fox (QBF) partnered with Arkreach to design, develop, and deploy a full-fledged AI-powered PR analytics SaaS that could handle massive news consumption data, analyze article-level engagement, and provide advanced media insights.

The Challenge

  • Traditional PR analytics relied on social media data & domain-level tracking, missing deep audience insights.
  • PR firms lacked real-time tracking of earned media impact, making ROI justification difficult.
  • Existing media planning tools did not allow persona-based targeting, leading to inefficient PR outreach.
  • To position itself as an AI-first PR analytics leader, Arkreach needed a highly scalable, AI-driven SaaS platform.

Solution – AI-Driven SaaS Execution

QBF designed and developed Arkreach’s PR analytics platform from scratch, ensuring enterprise-grade performance and AI-driven insights. Key components included:

AI-Powered PR Measurement

Real-time Share of Voice (SoV) – Evaluates the actual reach of PR campaigns beyond social media metrics.

AI-based Sentiment & Audience Persona Analysis – Measures reader reactions at the article level.

Journalist Performance Insights – Tracks high-impact journalists based on engagement.

Scalable Media Planning Engine

97,200 media segments across 27 categories for precise PR outreach.

Predictive Audience Reach Modeling – AI-driven recommendations for media selection.

Automated journalist discovery based on influence metrics.

AI-Powered Content Optimization & Crisis Management

AI-generated content performance recommendations for maximum PR impact.

Real-time risk alerts & crisis tracking based on sentiment spikes.

Key TechnologiesUsed

QBF ensured Arkreach’s SaaS was built with cutting-edge technologies for scalability, AI automation, and seamless performance:

  • Backend: Laravel (API-driven architecture)
  • Frontend: React.js (Interactive dashboards & analytics visualizations)
  • Database: MySQL with AI-powered data modeling
  • Cloud Infrastructure: AWS (Auto-scaling, real-time processing)
  • AI & Data Processing: Custom-built ML models for sentiment analysis & audience segmentation

Business Impact & Market Success

With QBF’s execution, Arkreach successfully launched in the PR analytics space and secured enterprise interest:

$4000

Secured MSL India (Publicis Groupe) as a paying client at $4,000/month.

38+

38+ early adopters onboarded, with 25+ active monthly users and 114 analytics dashboards created.

Enterprise outreach expanded to Telus (Canada), Grayling (Singapore), and Zeno Group (Global PR firm).

Future Roadmap & AI SaaS Expansion by QBF

  • Expanding AI-powered PR analytics to integrate LLM-driven predictive modeling.
  • Building enterprise SaaS integrations for global PR firms & media houses.
  • Leveraging QBF’s expertise in AI & automation to scale new SaaS products.

Conclusion & Next Steps

Through QBF’s technical expertise & AI-first approach, Arkreach successfully validated the market need for AI-powered PR analytics SaaS. With real-world enterprise adoption, strong market traction, and deep industry insights, QBF continues to drive cutting-edge AI solutions in the SaaS space.

Looking to build a scalable AI-powered SaaS? Let’s connect

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